Prove what your product does for dogs.
BLU Dog is the product intelligence platform for pet health companies — combining AI, owner-reported outcomes, scientific literature, and (soon) wearable-sensor data to turn everyday use into defensible, real-world evidence.
Testimonials aren’t evidence.
Most pet health brands launch great products and then rely on anecdotes, star ratings, and hopeful marketing to prove they work. That’s not enough for veterinarians, retailers, or the modern dog parent.
Measurable, repeatable, real-world evidence.
BLU Dog provides the infrastructure to scientifically evaluate your product, measure its effects across real dogs, and generate meaningful evidence that supports R&D, marketing, and clinical conversations.
What BLU Dog can do
Six capabilities that combine into a single product intelligence platform.
Mechanistic product evaluation
AI, scientific literature, and biological-pathway databases explain how your formulation works, which systems it engages, and what outcomes current science supports — moving beyond “helps anxiety” to defensible mechanism.
Breed-specific intelligence
Not every dog responds the same. We evaluate outcomes by breed, age, weight, sex, condition, and lifestyle so dosing and positioning can be tuned to the populations that actually benefit.
Real-world evidence collection
Once your product is in the field, we continuously gather structured owner-reported outcomes across mobility, pain, appetite, sleep, activity, anxiety, quality of life, side effects, and overall wellness.
Sensor integration
Built to pair subjective owner feedback with objective biometrics from PetPace, Fi, Whistle, Pet Metrics, and other wearables — activity, sleep, heart rate, temperature, respiration, recovery.
AI outcome analysis
Our AI evaluates trends across cohorts to answer the questions that matter: does it work, how fast, for whom, at what dose, and where the strongest signal lives.
Product optimization
The evidence loops back to R&D — dosing adjustments, breed- or size-specific recommendations, and formulation refinements grounded in what your product actually does in everyday use.
From ingredient list to plain-English mechanism.
Instead of saying “this helps anxiety,” our AI generates a defensible summary of the biological pathways your formulation engages, the systems affected, and the outcomes current science supports — grounded in referenced literature.
Endocannabinoid signaling (CB1/CB2 receptor modulation), serotonergic 5-HT1A activity, TRPV1-mediated nociception, and downstream inflammatory cytokine regulation.
Stress-response modulation, mobility comfort, sleep-onset support, and inflammation-linked quality-of-life measures.
Canine osteoarthritis trials (Gamble et al., 2018), pharmacokinetic profiles in dogs (Bartner et al., 2018), and emerging behavioral endpoints in noise-aversion cohorts.
Outcome areas we measure
The PRO Hub captures structured, longitudinal owner-reported outcomes across the domains that matter most for behavior and healthspan products.
Anxiety & stress
- Separation anxiety severity
- Noise reactivity
- Everyday stress behaviors
- Owner-observed calming onset
Mobility & pain
- Stiffness on rising
- Limping / gait changes
- Willingness to jump or climb
- Pain signals and vocalization
Sleep & activity
- Sleep duration and quality
- Restlessness at night
- Daytime energy
- Play and exercise tolerance
Appetite, side effects & QoL
- Appetite and food interest
- Adverse events (GI, sedation, other)
- Overall quality of life score
- Owner confidence in product
A cannabis supplement for canine separation anxiety.
A brand launches a new formulation. BLU Dog helps answer the questions that turn a launch into evidence:
- Does it actually reduce separation anxiety?
- How long before improvements are observed?
- Which breeds and sizes respond best?
- Are there measurable changes in sleep or activity?
- Do wearable sensors confirm owner observations?
- What dosage produces the best outcomes?
The result: evidence-backed product insights instead of anecdotal claims.
More than data collection — a complete product intelligence platform.
- Demonstrate product effectiveness using real-world evidence, not testimonials.
- Understand how your product performs across different dog populations.
- Support future product development with AI-driven insights.
- Pair owner-reported outcomes with objective wearable-sensor data.
- Build confidence with veterinarians, retailers, and consumers.
- Continuously refine formulations and dosing through ongoing data collection.
How a partnership works
A simple, staged path from formulation to ongoing evidence.
- 01
Ingredient & mechanism brief
We generate an AI-assisted mechanism report from your formulation — pathways engaged, expected outcomes, and supporting literature.
- 02
Cohort design & survey build
Together we design the outcome measures that matter for your product and stand up a branded survey inside the PRO Hub.
- 03
Enrollment via PRO Hub
Dog parents enroll, log baseline data, and begin structured check-ins — with optional wearable pairing as those integrations come online.
- 04
Ongoing outcome reporting
You receive rolling dashboards, cohort analyses, and periodic evidence briefs suitable for R&D, marketing, and retailer conversations.
Move beyond claims to evidence.
BLU Dog helps companies understand what their products do, who they work best for, and how they can be improved over time.