A warmer, smarter way to support dog longevity.
We bring together dog families, product companies, and real-world data so the next decade of dog wellness is better than the last.
Our mission
BLU Dog Longevity exists to help dogs live better, longer lives. We do that by listening to dog families, testing products in the real world, supporting device-based vitals tracking, and turning what we learn into clear, useful resources.
We are not a veterinary clinic and we don't replace your veterinarian. We're a wellness, education, and analytics platform — the kind of trusted second opinion a dog family wishes they had on the bookshelf.
What we believe
Whole-dog perspective
Wellness is more than any one product or test. We look at routines, environment, and the signals owners notice every day.
Owners at the center
The people who live with dogs see things no lab can. Their observations are the foundation of everything we publish.
Honest, plain language
We avoid hype, fear, and jargon. If we can't explain it simply, we don't publish it.
Responsible, non-medical
We support — we don't replace — your veterinarian. We don't diagnose or treat disease.
Who we support
- Dog owners who want to better understand and track their dog's wellness.
- Product companies that want responsible real-world feedback and analytics.
- Future certification participants helping raise the bar across the category.
- Future users of the BLU Dog Longevity Playbook.
The people behind BLU
Scientists, operators, and advocates combining longevity research, data, patient-reported outcomes, and program design.
