Certification for brands that earn trust through data.
The BLU Dog Longevity Seal of Approval recognizes companies that participate in structured, real-world feedback and responsible reporting — never medical endorsement or overclaiming.
Four pillars of responsible certification.
Transparent inputs
Companies share clear information about what their product is, how it's intended to be used, and who it's for.
Real-world participation
Owners use the product in their normal routines and submit structured feedback over time.
Responsible reporting
We summarize what the data shows in honest, non-medical language — no overclaiming, no fear-based marketing.
Recognition that's earned
Certification reflects participation and responsible behavior — not a claim that a product treats or cures anything.
How a company earns the seal.
Five clear steps, completed in the open with real households — not behind a paywall or a marketing claim.
- 1
Companies apply and share information about their product and intended use.
- 2
Participating households use the product as part of their normal routine.
- 3
Owners submit structured, non-medical feedback over a defined period.
- 4
We analyze the anonymized data and publish what the reports show.
- 5
Participating companies receive recognition for their responsible participation.
Let's talk about your product.
We're partnering with product companies who want to listen to their community in a more structured, responsible way. Reach out and tell us what you're building.
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